Issue title: 16th International Conference on Electronic Publishing – ELPUB 2012 – Social Shaping of Digital Publishing: Exploring the Interplay between Culture and Technology
Guest editors: Ana BaptistaGuest Editor, Peter LindeGuest Editor, Niklas LavessonGuest Editor and Miguel A. BritoGuest Editor
Affiliations: Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa, Lisboa, Portugal. E-mail: dora.santos@netcabo.pt
Note: [1] Paper also published in the Proceedings of the 16th International Conference on Electronic Publishing, ISBN 978-1-61499-064-2.
Abstract: The publishing industry went through more structural changes in the past ten years than in the whole second half of XX century. In magazine publishing in particular, since the emergence of the first sites to complement the print edition in the 1990s to the release of iPad in 2010, these media have enjoyed numerous opportunities provided by new technologies, which, in turn, demanded the reinvention of editorial and business models. This article seeks to bring together some of the opportunities that digital magazines should embrace (or try) to be sustainable in the future and get the readers' attention and loyalty.
Keywords: Digital journalism, digital magazine publishing, magazine journalism, business models, digital magazine publishing software
