Affiliations: [a] Department of Business Administration, China University of Science and Technology, Tapei, Taiwan, R.O.C. | [b] Graduate Institute of Industrial Management, National Central University, Taoyuan County, Taiwan, R.O.C.
Correspondence:
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Address for correspondence: Chin-Nung Liao, Department of Business Administration, China University of Science and Technology, No. 245, Sec. 3, Academia Rd., Nankang, Taipei, 115 Taiwan, R.O.C. and Graduate Institute of Industrial Management, National Central University, No. 300, Jhongda Rd., Jhongli City, Taoyuan County, 320 Taiwan, R.O.C. Tel.: +886 2 27821862 214; Fax: +886 2 27864984; E-mail: lliao@cc.cust.edu.tw.
Abstract: This paper develops a conceptual framework of employee's training approach under overall marketing strategic concept. The contributions of this article are to introduce a simple conceptual framework called strategic training of marketing concept model (STMCM). STMCM can help human resource (HR) manager assess the employee's training under marketing concept as HR play an internal marketing department role. Recommendations are offered regarding the relevance of this research for HR managements and suggestions are provided for future research in this area.
Keywords: Human resource management, employee training, training model, training mix, internal marketing
