Managing the organizational aspects of electronic commerce

Article type: Research Article

Authors: Wang, Shouhong

Affiliations: Department of Marketing/Business Information Systems, Charlton College of Business & Industry, University of Massachusetts Dartmouth, North Dartmouth, MA 02747-2300, USA. Tel.: +1 508 999 8579; Fax: +1 508 999 8646; E-mail: swang@umassd.edu

Abstract: Electronic commerce should be viewed less as a phenomenon of business on-line and more as a challenge of organization redesign. Five general leading approaches to organization design are examined from the perspective of electronic commerce. A quasi-general organization design approach is proposed specifically for electronic commerce projects. The proposed approach emphasizes the organizational support for the electronic commerce strategy identification, network organization design, task design, and reward system design in the electronic commerce age.

Keywords: Electronic commerce, organization design, information technology

DOI: 10.3233/HSM-2000-19106

Journal: Human Systems Management, vol. 19, no. 1, pp. 49-59, 2000