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Article type: Research Article
Authors: Kochen, Manfred
Affiliations: Computer and Information Systems Department, Graduate School of Business Administration, University of Michigan, Ann Arbor, MI 48109, U.S.A.
Abstract: Several barriers impede the formation and execution of long-range strategies for marketing and producing products, processes and services to meet the needs of potential customers. A key barrier to adoption of an innovation, for example, is lack of support by top management. Hypotheses about the potential of computer information systems for overcoming these barriers are proposed for testing. The main new tool proposed as an addition to the decision support repertoire is a guide to help business planners choose wisely among all the options that exist.
Keywords: Stategic planning, decision support systems, business information systems, planning support systems, barriers to innovation
DOI: 10.3233/HSM-1982-3408
Journal: Human Systems Management, vol. 3, no. 4, pp. 301-306, 1982
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