Affiliations: School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, P.R. China
Correspondence:
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Corresponding auhtor: Lei Wang, School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, P.R. China. Tel.: +86 18810771076; E-mail: wangleisss@sina.com.
Abstract: Service innovation is an important driver of enterprise self-development and growth in the current service-attuned economy. And across economic sectors, the prevalence of self-organized and self-governed ecosystems renders service innovation increasingly crucial to such service ecosystems. Scholars study service innovation from the perspective of service ecosystem, yet little attention is paid to systematically researching service-innovation components within service ecosystems, especially the implementation path of such components. Based on service-oriented logic, this study presents a framework for service innovation in service ecosystems, built upon five elements: actor-to-actor (A2A) networks, value proposition, resource integration, institutionalization processes, and information technology (IT). This might be the first study to use a combination of the Decision-Making Trial and Evaluation Laboratory (DEMATEL) based Analytic Network Process (ANP) method (called DEMATEL based ANP, or DANP) and the NK model to obtain the optimal path of service innovation in China. Despite the study’s limitations, the results show that enterprises must first develop IT capabilities and innovative value propositions, and then enhance their resource-integration capability and enlarge their A2A networks, as they accelerate their institutionalization processes. Future research must investigate service-innovation components and enhances the idea of service ecosystems, and provides guidelines how to implement service innovation in practice.
Keywords: Service innovation, service-oriented logic, service ecosystem, implementation path, NK model
