Affiliations: Gabelli Business School, Fordham University, New York, NY, USA
Correspondence:
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Corresponding author: Nicholas C. Georgantzas, Professor, Operations – heretofore Management Systems Director, System Dynamics Advisory, Gabelli Business School, Fordham University, 140 West 62nd Street, Suite 402, New York, NY 10023-7484, USA. Tel.: +917 667 4022; E-mail: georgantzas@fordham.edu.
Abstract: Indentured to trends emerging worldwide in business-enterprise organization, this article relays the transformation that ensued from the process of building a system dynamics (SD) model, intended to provide decision-support for a firm competing in high-sulfur fuel oil (HSFO) industry. The SD modeling process helped the client firm see a considerable increase in its daily revenue, with a potential increase in accounting profit of 62 percent per day. These benefits accrued from transforming the firm’s value chain of HSFO marketing and sales processes and operations, while facilitating the self-development of its internal capability to rely on the SD modeling process for strategy design and implementation tactics. Despite the study’s limitations as an action or praxis research, the article offers future research directions and policymaking recommendations, toward transforming business enterprises and other societal organizations into the high technology of self-organizing and self-governing societal human systems.
Keywords: action or praxis research, high-sulfur fuel oil (HSFO), implementation tactics, internationalization archetypes, marketing, modeling, operations, processes, sales, strategy design, supply and value chain, system dynamics (SD), transformation
