Affiliations: [a] Faculty of Arts and Architecture, West Branch, Islamic Azad University, Tehran | [b] Young Researchers and Elite Club, Urmia Branch, Islamic Azad University, Urmia, Iran | [c] Department of Architecture, University of Ajabshir, Iran
Abstract: Recognizing aspects involved in tourism are necessary in order to plan and manage successful tourism in a region. What that provides the possibility of comprehensive analysis of the region to the planners is taking into account all positive and negative points but sometimes keeping in mind negative and positive points cause the researchers enlarge the obstacles and barriers unintentionally and be pessimistic in providing the strategies. In the present study, attempts have been done to study the positive aspects of a tourism planning with the introduction and use of positive approach “SOAR” and to provide appropriate strategies for tourism development optimistically. In this research, first, the strengths and opportunities available in the development of tourism in the city are identified and then, considering the ideal wishes and goals of tourism development in the region, strategies have been presented. In this study, the descriptive-analytic method also has been used, documents and survey methods, including interview and questionnaire have been used for collecting data. The results show that there are great strengths and very good opportunities for tourism development in region and by considering the tourism development goals, it is possible to study the necessary elements for achieving these aspirations, such as the preparation of a comprehensive tourism plan for the region, integrated urban management in the field of tourism, the border market development, providing the necessary grounds for inviting investors to invest in sports, therapeutic and nature surveying tourism, and preparing a bill to make the region to a free zone.
